Start Selling with Abby & Evie

Choose the selling model that best fits your boutique. Whether you're just getting started or already have retail experience, we offer two flexible ways to partner with us.

Not sure which option is right for you?

New to boutique retail? Start with Shopify Collective for a simpler, automated setup.
Already have experience? Traditional Wholesale gives you more flexibility and control.
The Easy Start

Sell via Shopify Collective

A beginner-friendly option for moms, new boutique owners, and busy sellers who want a low-lift way to start selling online.

Best for:
First-time sellers, side hustles, and those with little to no boutique experience.
Inventory:
No upfront inventory required.
Fulfillment:
Orders are automatically routed and shipped to your customer.
Setup:
Products and inventory sync directly to your Shopify store.
Control level:
Simple and streamlined for an easier launch.
✨
No Inventory Commitment
📦
Automated Fulfillment
💻
Easy Shopify Sync
💰
Strong Profit Potential
For Established Boutiques

Traditional Wholesale

A more advanced option for experienced retailers who want greater control over pricing, fulfillment strategy, and sales channels.

Best for:
Established boutiques, multi-channel sellers, and retailers ready to scale with more flexibility.
Inventory:
Support for bulk ordering, dropship, or a mix depending on your business model.
Fulfillment:
More flexible fulfillment options to match how you prefer to operate.
Pricing & Channels:
Greater control over pricing strategy, promotions, and where you sell.
Control level:
Built for retailers who want a more hands-on approach.
📦
Flexible Order Options
🏷
More Pricing Control
🛍
Channel Flexibility
🎯
Full Business Control

Still deciding?

If you want the easiest way to launch without managing inventory or fulfillment, Shopify Collective is usually the better fit. If you already run a boutique and want more control over pricing, operations, and channel strategy, traditional wholesale may be the better choice.

Frequently Asked Questions

Do I need inventory to get started? No. Shopify Collective does not require upfront inventory. Traditional wholesale can support bulk orders, dropship, or a combination depending on your business needs.
What is the main difference between Collective and wholesale? Shopify Collective is more automated and beginner-friendly. Traditional wholesale is better for retailers who want more flexibility and operational control.
Can wholesale partners use dropship? Yes. Traditional wholesale can include dropship options as well as bulk ordering, depending on how you want to run your business.
Do I need Shopify to use Collective? Yes. Shopify Collective is designed to work with Shopify stores for product syncing and automated order flow.
Which option is better for a new boutique owner? For most new boutique owners, Shopify Collective is the easiest place to start because it requires less setup and less operational experience.